Average Reviews:
(More customer reviews)Just rented this and found it very interesting. Was interesting to hear the stories of some of the biggest ad campaigns (Got Milk, Where's the Beef, and Just Do It, for example)have came together. Also great to see that there are advertising people that are aware of their power and actually think about what they're putting out. And some of them had very cool offices, by the way. :)
The one thing I would have liked this documentary to spend more time on is some of the failures that these guys have had. Let's hear about those huge campaigns that didn't quite so do well, even when everybody else, all the testing and focus groups, said they would. We got to hear about just the opposite, so that would have been a nice touch.
If you're a documentary fan, you'll like this one. If you're into advertising, you'll like this one. Some interesting characters and great stories about things that have become a big part of American culture.
Click Here to see more reviews about: Art & Copy: Inside Advertising's Creative Revolution (2010)
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